Zomato Secures Government Approval for Name Change to Eternal Ltd.: Full Story & Latest Updates

Zomato, India’s leading food delivery platform, has officially received government approval to rebrand itself as Eternal Ltd. This shift reflects its long-term vision beyond food delivery into quick commerce, logistics, and dining services.

Why the Change Was Important?

Zomato has evolved significantly from a restaurant discovery platform to a diversified tech and commerce company. Its expansion into grocery deliveries (Blinkit), restaurant supplies (Hyperpure), and premium dining meant the name “Zomato” no longer captured its full scope. The new name “Eternal” symbolizes longevity, scalability, and continued innovation.

Zomato’s journey began in 2008 as a restaurant discovery platform and later evolved into one of India’s largest food delivery services. However, in recent years, the company has expanded into multiple verticals, including:

• Blinkit: A quick-commerce platform delivering groceries and essentials.
• Hyperpure: A B2B marketplace supplying restaurants with high-quality ingredients.
• Zomato Gold: A dining and loyalty membership program.
• Dining & Logistics Expansion: New services focusing on premium dining experiences and logistics innovation.

To reflect this broader scope, CEO Deepinder Goyal introduced the name "Eternal" internally for ambitious projects. The new identity signifies longevity, innovation, and expansion beyond just food delivery.

Key Benefits of the Name Change

Brand Flexibility

By transitioning to Eternal Ltd., the company is no longer bound by its food delivery origins. This opens doors for diversification into multiple industries such as logistics, fintech, restaurant tech, and AI-driven solutions. The new identity allows for expansion without being restricted to the perception of a food-tech company.

Investor Confidence

Investors tend to favor companies with a long-term vision and diversified revenue streams. Eternal Ltd. positions itself as a multi-sector company, making it attractive to both institutional and retail investors looking for sustainable and scalable growth opportunities beyond food delivery.

Competitive Edge

The food and quick commerce space is highly competitive, with rivals like Swiggy Instamart, Amazon Fresh, and Reliance JioMart expanding aggressively. The name change signifies that Eternal Ltd. is not just competing in food delivery but is evolving into a broader commerce and logistics company, allowing it to build a stronger foothold in multiple sectors.

Innovation & Scalability

With the new name, Eternal Ltd. can actively pursue moonshot projects in fintech, AI, logistics, and restaurant automation. The company can now invest in technology-driven solutions such as AI-powered delivery optimizations, predictive analytics for grocery demand, and restaurant automation tools, making its ecosystem more efficient and scalable.

Future Roadmap: What’s Next for Eternal Ltd.?

Expansion of Blinkit

Eternal Ltd. aims to strengthen Blinkit’s presence in India’s booming quick commerce market. The focus will be on expanding its delivery network, reducing turnaround time, and increasing product variety, bringing it in direct competition with Swiggy Instamart and Reliance JioMart.

Restaurant Tech & Cloud Kitchens

The company is expected to invest in Hyperpure, its B2B vertical, which supplies high-quality ingredients to restaurants. Additionally, cloud kitchens and automated restaurant solutions could be the next big step, allowing Eternal Ltd. to offer end-to-end solutions for restaurant operations.

AI & Personalization

Eternal Ltd. is likely to enhance its AI-driven features, including hyper-personalized food recommendations, smarter logistics algorithms, and predictive demand analysis. These advancements can lead to faster deliveries, optimized pricing models, and improved customer experiences.

International Growth

The company has hinted at expanding its footprint beyond India, potentially entering Southeast Asia and the Middle East. This expansion would leverage its strong logistics network to establish a global presence in quick commerce and food delivery.

Fintech & Payment Solutions

A potential fintech push is on the horizon, with EternalPay possibly being introduced as a dedicated payment system for seamless transactions across Blinkit, Zomato, and dining experiences. This would provide users with cashbacks, loyalty programs, and a frictionless payment experience, further strengthening customer retention.

Impact on Public Stockholders

Broader Growth Potential

With Eternal Ltd. entering new business segments, shareholders now have exposure to multiple industries rather than being limited to food delivery. This diversified model increases the long-term stability and growth potential of the company.

Stock Rebranding

Zomato’s stock ticker will likely change from ZOMATO to ETERNAL on stock exchanges. However, existing shareholders do not need to take any action, as the transition will be seamless and automatic.

Short-term Volatility

Rebranding often leads to temporary fluctuations in stock prices as the market reacts to the change. Some investors may sell due to uncertainty, while others may buy in anticipation of long-term growth. However, analysts believe that this move will ultimately add value to the company in the long run.

Institutional Investments

With a broader business model, Eternal Ltd. is now more attractive to institutional investors, including mutual funds, venture capitalists, and global investment firms. This could result in higher liquidity, increased market capitalization, and greater long-term stability for shareholders.

Government Approval & Regulatory Steps

On March 20, 2025, Zomato received final government clearance for its name change. This comes after board and shareholder approvals earlier this year. The transition includes:

 
• Stock Ticker Change: From ZOMATO to ETERNAL on stock exchanges.
• Corporate Website Update: Migration from zomato.com to eternal.com (services remain on respective platforms).
• New Brand Identity: While the parent company changes, the Zomato food delivery app will retain its name and branding.

CEO’s Vision for Eternal Ltd.

Deepinder Goyal acknowledged that "Zomato was an accidental company, while Eternal represents our long-term vision." He emphasized that the rebranding does not mean abandoning food delivery but rather reflects a commitment to future innovations in multiple domains.

Strategic Impact & Industry Implications

With this transformation, Eternal Ltd. positions itself as a diversified tech-driven enterprise. This move is expected to strengthen competition against quick-commerce and logistics giants like Swiggy Instamart, Amazon, and Reliance JioMart.

Investors and analysts see this as a bold strategy to unlock new revenue streams and future-proof the company.

Conclusion

Zomato’s transition to Eternal Ltd. is more than a rebranding—it signals a paradigm shift in its business model. While food delivery remains a core function, the company’s ambitions now extend across dining, logistics, and quick commerce, reinforcing its commitment to long-term growth and innovation.

It is a strategic move that goes beyond a mere rebranding exercise. It represents a fundamental shift in business direction, allowing the company to evolve into a tech-driven, multi-industry powerhouse. While food delivery remains a core offering, Eternal Ltd. is now poised to lead innovations in quick commerce, fintech, restaurant tech, and logistics, setting the stage for long-term growth and global expansion.