Product Managers are responsible for the success of a product that supports overall company strategy and goals. To build a successful product, a Product Manager has to find a sweet spot between “Building the right product” and “Building the product right”. 

In order to achieve that, a Product Manager needs to find a balance between UX, Technology and Business by making hard design decisions and trade-offs.

Responsibilities

• Define product vision, strategy and roadmap

• Prioritization of features and trade-offs based on effort and business impact

• Collaborate with the engineering manager/team to plan sprints and monitor the product development progress.

• Manage and communicate product feature releases

• Define, monitor and optimise KPIs/metrics

• Analyse data for meaningful and actionable insights

• Build hypothesis from data and make further product strategies accordingly 

• Conduct market/user research to build right product features

• Build great understanding of market and customer needs

• Collect feedback from users and improve the product

• Data informed decision making

• Act as an advocate to the user/customer needs

• Act as product leader within the company

• Collaborate with design, UI/UX teams to develop product designs 

• Manage the development lifecycle from ideation till launch

• Manage the product through entire product lifecycle

• Monitor market and competitors to stay ahead of the competition

• Inspire entire team towards product/business goals

• Resolve conflicts within/across teams

• Communicate effectively with stakeholders and relevant participants

• Cross-functional collaboration between Engineering, Designs, Analytics, Sales, Brand, Marketing, Operations and Customer Support teams to ensure business goals are met.

While Product Management is a varied and versatile role, the above listed one-liners cover the 360 degree spectrum. Each of which can be further detailed out and need to be mastered in order to succeed.