What Is WordPress So Popular CMS? Why Do Fortune 500 Companies Trust On WordPress

Without using the web, it is near impossible to get things done comfortably and fast these days. However, not all websites are made using the same technology or applications. A whopping amount of websites are made using CMS platforms these days. There are so many CMS tools to pick from, and WordPress is a top contender. From small-sized ventures to MNCs and technology giants operating across continents prefer it for developing websites. Naturally, WordPress development services are in demand.

Decoding the stupendous and sustaining popularity of WordPress

WordPress has been in the web development arena for a pretty long time. The CMS started its journey as a blogging platform. Over the years, it has become a versatile and powerful tool for creating different types of websites. The noteworthy thing is the arrival of several other CMS tools and web development platforms has not impacted the growth and popularity of WP much. There are several reasons for its lasting popularity and adoption by a multitude of users.

Listed here are the major factors contributing to the continued success and popularity of WP:

 
1. It comes for free- WordPress proves that not all free things lack quality. The Open-source CMS platform can be used for free though there are additional components like plug-ins that cost extra. Even then, it is ideal for small companies with a limited budget. In fact, in the post-pandemic era, when every business is trying to cut down on expenses, picking a free CMS for developing or revamping websites is a prudent idea. However, hiring a veteran WordPress development company will be necessary for the desired result in this regard.
2. It is SEO-friendly- Without SEO, no website can manage to get a high search engine ranking, and that is a crucial factor for sustenance and growth. While you may very well hire an SEO agency for boosting website ranking, it is a better idea to pick a platform that is SEO friendly by default. That is where WP runs ahead of many segment rivals. It is embedded with useful SEO features. These include SEO-beneficial permalinks and Precise HTML markup. Of course, you can hire a custom WordPress development agency to enhance the SEO quotient of your website.
3. It offers enough customization options- It is better that you pick a web development tool that offers plenty of customization options. In this regard, WP is a champion. The UI can be heavily customised to suit user needs. The good thing is to customise websites made with the CMS; you need not be an expert in coding. 
4. You get enough means to enhance aesthetic appeal- True, Google ranks websites according to the freshness and relevance of their content, but aesthetic appeal is also of importance. For a majority of web users, the first impression matters. If a website is not visually enticing or if it looks drab, they may not check it out, even if the content is useful. Thankfully, WP has a huge number of themes. Using these themes, you can enhance the appearance of your website without hassles. There are paid themes, but you can opt for free options too. 
5. It is easy to add functionalities- Not every company planning for website design or revamp similar needs and priorities. Some websites may have to be linked with databases, while others may have to be linked with one or more cloud services. WP offers a huge number of plug-ins using which website functionality enhancement becomes possible. Whether it is for using video in your website in the apt way or managing media consumption by end-users, you will find a plug-in for all needs. 
6. The security is decent- Website security is something no business can afford to overlook nowadays. There have been several instances of corporate website security breaches, leading to data theft and lawsuits. WordPress is a secure web development platform, and the developers pay attention to resolving security loopholes by releasing patches and updates from time to time. On top of that, you can resort to some of its top-rated security booster plugins. A professional WP development agency can help you in this context, for sure.
7. Good integration- Your website may have to be integrated or linked with one or more online services. This is the case with most organisations having an online presence. It can be owing to finance, auditing, data input or sharing etc. WordPress scores in the integration department very well. It is compatible with many popular online services and applications by default. Integrating a WP based website with such third-party cloud services and tools is possible through plug-ins and APIs. 
8. Backed by a thriving, large community- Over the years, the online community supporting WP has grown a lot. So, you can count on the support offered by a thriving online community when you face any issues with your WP website, no matter how complex it is. This can be ideal for any website owner who wants expert tips and resolutions without delay. Most of such inputs you get free of cost.
9. It is mobile optimised- with time, the number of people using smartphones and tablets for web access is overshadowing the number of people using typical computers across the world. While designing or revamping your brand website, you cannot overlook the usage needs of mobile web users, as it is. The newer versions of WP are mobile-optimised, and you do not have to think about that. 
10. Numerous media content is supported- Some businesses need to use plenty of media content on their websites. These include images, video and audio clips. WP supports a lot of image, audio and video formats and so you are not going to run into media support or compatibility issues while using the platform. In fact, it supports lesser-used file formats like .odt, .key, .ogg along with popular ones like mp3, .m4a, .jpg, .png, .wmv, and .avi.
11. Managing a WP website is simple- No matter how big your website is or how many pages and sections it has, managing it is not tedious. This is a reason so many MNCs and tech giants prefer WP over other options. You need to pick the right plug-ins for managing backup, version updating and overall site security and tweak them aptly. There is no need to tinker around with settings every alternate day! 

Summing it up

Now that you know why using WP is a prudent option for your business website creation, hire a suitable WP development agency. Ensure you hire a veteran WordPress development company India with a diverse and large clientele. You also have to check if the agency offers suitable working terms or not.