Tips for B2B Travel Companies to Increase Hotel Booking Revenues

Travel agents rely on B2B Travel Operators for their business needs. The easy part is attracting them to your offers; the difficult part is keeping them. Typically, each travel agent has 3 to 5 B2B travel portal logins.

They will search all systems for a specific query, but they will only book from one system on a regular basis. If your look-to-book ratio is very low (less than 10%), it means you need to improve your agent offerings.

How can a B2B travel company increase hotel booking revenue in these circumstances? If you are a B2B travel company looking to increase your revenue through hotel booking, consider the following:

1. Finding the Most Reliable Vendors

Expedia, Booking, Agoda, and other well-known suppliers necessitate the use of specific technology that has been approved by such suppliers. Working with a certified technology provider gives you access to the best suppliers.

2. Efficient Extranet

You can increase revenue by creating and selling a large inventory of hotels in your area using a powerful extranet. You can apply different markups and control your margins dynamically with a direct contracting module.

3. API Distribution

API re-distribution opens up a world of possibilities for B2B Travel Operators. Hotel booking APIs are easy to set up. Travel companies can sell or resell inventory via XML / JSON Out, enabling them to generate revenue from all over the world.

4. Added-value services

Loyalty programmes and Coupon Modules will encourage travel agents to work harder, while other value-added offers will attract customers.

5. Optimization of Scheduling

A booking optimization solution increases the profitability of your hotel bookings by re-shopping them. These kinds of solutions can help you generate more revenue from your existing bookings. Hotelmize is one such solution.

6. Reservations must be re-verified.

A mismatch between the customer receipt and the hotel entry occurs in 30% of all online bookings. Travel companies can use rePUSHTI, an online travel re-verification service, to re-verify all of their hotel bookings.

It's a fully online, plug-and-play solution that double-checks every hotel booking across 50+ parameters.

Conclusion

Finally, if you are a B2B travel company looking to increase revenue through hotel booking, prioritize acquiring a good collection of hotels, a better booking experience, and value-added features that contribute to your travel agent's overall profitability.

OTRAMS is the world's leading travel ERP platform, and it can provide cutting-edge technology to your company. Our Hotel Booking Solution is unrivalled in the industry, and it will not only help your business but also open up new opportunities for you. To learn more, schedule a meeting with one of our experts.

With our latest Pricing Plan, we have made it much easier for Travel Companies to move their business online with OTRAMS. There is no installation fee. There is no need for maintenance. There are no yearly fees.

Source: How Can B2B Travel Companies Increase Hotel Booking Revenues?