Mobile First Strategy A Digital Transformation of Marketing

Over the past decade, marketing has undergone a digital transformation. Although, traditional marketing is still around, many marketers are turning to all things digital in order to promote and sell a brand of product. This digital transformation can have a big impact on a company, as it is likely that they will have to rethink their entire marketing strategy in order to keep up with the ever-changing landscape of the digital world. 

Mobile as the in-Pocket Desktop

The role of a mobile device can play a big part in a company’s digital transformation due to the sheer amount of people that are now using their phone for more than just making calls. Recently, using a mobile device to browse the web overtook using a desktop computer, and it doesn’t stop there. More and more people are turning to apps to shop online or find out more about a brand, and 69% of emails are opened on mobile devices rather than via other means. There are all things that brands have to take into consideration when thinking about how they want to market their company.

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Companies which are not adapting fast enough for this transformation are also losing market share to those companies that are faster and more on the ball. In terms of numbers, mobile is currently at the forefront of a consumer’s digital experience, and this is something that needs to be taken into consideration.

Becoming a Mobile-First Company

To get started in becoming a mobile-first company, some of the simplest aspects must be thought about, starting with the company’s website. Mobile phone screens are a lot smaller than desktops, and usually, have a much lower resolution. Traditional designs prioritise desktop, but in order to become truly mobile-first, businesses should first design their mobile experience then begin to work their way up to complementing larger screen sizes. The term mobile-first can also apply to mobile applications, both of which are equally important for a modern business. By 2019, the number of mobile users is expected to reach over 5 billion, therefore having a solid mobile-first strategy will allow you to tap into this huge potential audience, and therefore grow your customer base quickly and efficiently. If you start adapting to the digital transformation today, then as a business you will have an additional competitive edge over the business that has not yet begun to make this move.

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Conclusion 

It is no longer enough for a company to have a digital strategy, instead, companies need to be thinking digital first, from small startups all the way up to Fortune 50 companies. We are in the middle of a digital transformation, it is happening right now, and businesses need to be prepared.

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