Integration Of Push Notification Services In Mobile App

Push notification is a message that is sent directly to a mobile device and is always delivered, regardless of whether the user is currently using this application or not: push will be delivered and displayed to the user in real time. Notifications allow you to keep track of the user for everything: from application alerts to information about today and the weather.

Almost every smartphone user has encountered push notifications - messages in the “curtain” of the main screen. Usually, such messages come from applications installed on the device. But when it comes to push notifications, as a marketing tool, it also implies web push notifications, or browser push notifications. Web push notifications come from sites, not applications. Their functionality, purpose, and efficiency are different from “mobile” push from applications, although in both cases we are talking about messages on a mobile device. However, browser pushes also come to desktop devices.

Push notifications from mobile apps and browser-based web push notifications are aimed at a mobile audience. Browser pushes come to desktop devices, but the percentage of the mobile audience is constantly growing.

What is the impact of push notifications on users of different OS: iOS and Android? Mobile operating systems are constantly updated and improve the work of push-notifications and app builders are conversant of this.

Push notifications in iOS

In iOS, push notifications go to the Notification Center - this notification area appears when you swipe from top to bottom on the screen even if the screen is locked.

On iPhone 6s or newer devices, you can use the 3D Touch feature to respond to a notification in the notification center: you need to click on the notification with an effort to respond.

By default, all push notifications are displayed on the lock screen - and this is the most popular place for the user to start interacting with the message: when you turn on the screen instantly, you’ll see all notifications immediately to see the time.

Starting with iOS 10, you can interact with push notifications on the lock screen, as well as in the Notification Center: reply to messages, delete emails, etc.

Also in iOS, there are styles of displaying notifications, this is configured in Settings:

Banners - are displayed at the top of the screen and automatically disappear.

Warnings - requiring urgent action.

You can also integrate push notification with your mobile app by consulting app builders to help you out.

Push notifications for Android

In Android, the user is expected to interact directly with push notifications. In the latest versions of Android starting 7.0 Nougat, users have the opportunity to interact with messages: reply to letters or immediately write to the chat, call and put a feedback.

To unsubscribe from mobile pushing, the client must enter the settings of their smartphone and turn off notifications in all applications separately. For each application, you can choose your own version of the show push. The app builders can also include the setting on the app where the users can easily turn off the push notification.

The Unique Advantage of Push Notifications

Have you have ever asked yourself the question: “What are the advantages of push-notifications?”

Using push notifications, an application can interact and communicate with the user. With the right strategy, Push notifications will become the main driver of growth in conversion and loyalty. Below we analyze in more detail.

Drive user involvement in the mobile application

95% of users do not use the installed application after 7 days. Moreover, low involvement does not mean that the user does not like the application. Those who do not find value in the application will not necessarily use it, perhaps the application is not a priority in daily use and therefore there is simply no habit of opening it from time to time.

Push notifications allow you to fix this - you need to implement this strategy. With careful and correct use, there are no risks to loyalty decrease. On the contrary, users highly appreciate applications that have such an operational communication channel through which important information comes in: reminders, messages, information about transactions and so on.

Increase user retention in a mobile application

The average cost of attracting a new user is from $1.5 to $3 and unfortunately, this does not mean that the user will open the application more than 1 time. What makes the user remain an active user of your mobile application?

Increase mobile app revenue

Push notifications directly affect the profit of a mobile application: thanks to them, a significant increase in user retention, and, consequently, revenue from each user, is possible.

Do I need any push notifications?

It is believed that Push-notifications are annoying and lead to the removal of the app. Is it really necessary to use them in the application? Let's imagine for a second the world without Push-notifications:

• Messengers and applications with chat functions will not be able to tell about new messages.

• News apps will not inform about important events, weather apps will not notify about the coming hurricane.

• Taxi applications will not report that the driver is already waiting, etc.

In all these examples, users lose important information that is relevant here and now.

Yes, Push notifications are really needed in some app, but many applications cannot work without them at all. This is because the primary purpose of push notifications is value for the user, and only then business interests. App builders from top app development companies can add the push notification feature to mobile apps.