How long does your content last on social media?

“Content is the King” if you want to establish a good rank of your webpage in the Google or any other search engines, content is what matters the most. People usually think just posting on social media is enough. But the truth, regulation and distribution of posts is equally important. The reach and time that you posts are visible to people on social media decreases overtime. Hence it is of utmost importance to keep the interest of users in your post alive.

Editors and content managers are familiar with the problem: they write in-depth detailed contributions and think creative posting texts – and only a little later, the attention already decreases. So the question arises here is that, for how long does your posts last on different social handles? And what makes these posts go viral? To be a social media expert, one much grab the bits and bites of this very particular topic in detail.

Long Live Your Posts

Have you ever wondered the span of time for which the content you posted attracts attention of the users? The Indian software developer Mamsys has interesting figures on the attention span panned out on your posts on social media and the duration of the time they can grab the maximum attention in:

• Twitter:  18 minutes

• Facebook:  5 hours

• Instagram: 21 hours

• LinkedIn:  24 hours

• YouTube:  20 days

• Pinterest: 4 months

• Blog:  2 years

Trending Content

We always look forward to read something that is contemporary, so the content posted on social media must be true as something that is true will always make place among the users. Besides updating the truth on social media, here are few more tricks to keep the article rolling with something useful for the users. 

- Facebook Posting

Constant Action on posts on Facebook: You can manually keep your posts rolling by constant sharing and liking. This will not let your information become dead. This is one of the most popular ways to keep any article rolling and be the talk of the town through the social media. Recaps: By recap, it means that the facebook allows you to recall a year's ago post. Last year's event becomes this year's memory, so a year’s retreat gives you the opportunity to show your best posts again.
Provide for interaction: Keep commenting on the post, such that it remains alive and catches everyone's interest. More comments attract more users to comment and hence, the post lives longer than usual. 

Image Source: https://goo.gl/QDBXPA

- Instagram

Just like on Facebook, the interaction here: The platform’s newsfeed algorithm sorts contributions not chronologically but by relevance. Constant interactions makes the post relevant and it lives a longer span than usual. So try to engage the followers with questions about commenting. You may leave open ended questions for answers to be poured in by the users.

Image Source: https://goo.gl/eRymiE

- Posts on LinkedIn

Share your content not only on your profile ! Post the  in groups or ask friends, co-workers and company to keep sharing the post again after some time of posting.

Image Source: https://goo.gl/KmyFzd

- Posts on the Blog

Posts update! There are new insights to a post you wrote a long time ago? Add the contribution! Updating, , an article on a topic that has a new insight every few hours keep the users glued as they are curious about the updates. This also saves you the hassle of reposting each time making it redundant. 

Image Source: https://goo.gl/pV9W4r

Further, you can share this article so that it remains for a longer duration. Such posts that are updated can be shared again for them such that the span is enhanced.. The right content: Posting something that has some genuine and intelligible content keeps the interest of the users. Such articles usually have a longer span on the social media as compared to current news which may have updated many times.