Creating Brand Awareness through Social Media Marketing

Businesses need customers to make money. To gain these customers, they need to vigorously market themselves. Otherwise, customers won’t know about your existence, purchase products or recommend you to friends. Marketing is like a horn, you have to blow it continuously for people to know about your existence. However, what happens when your business is just a startup and lacks the funds to run a successful marketing campaign?

Social Media as the Starting Point

Social media is the first answer to the basic need for marketing. Social media is the most effective digital marketing channel right now and is currently a must for all businesses. The beauty of using social media to market a brand is that it’s both cheap, and exposes your company to a wide audience within a short period of time. It is ideal for startups with limited resources to gain some traction and following.

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Strategy to Market your Business

Before deciding to start marketing your business on social media, you need to come up with a marketing strategy. A great social media marketing strategy will go a long way in providing exposure to your brand and boosting sales. You will have to determine which kind of voice you want to use on the different social accounts. A voice that relates to your brand will help to secure a good amount of customers.

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Decide on Your Main Goals

Decide whether you want to create brand awareness, distribute content, generate leads or gain customers. As a startup, you should pick no more than two main goals to focus on to maximize your efforts. Choose the most suitable platforms that your target audience spends the most time on and decide how often you will be posting and when.

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Time is Important

Facebook, with more than 1.45 billion daily active users, is the prime means to make people aware of your brand by 93% of marketers using facebook regularly for social media advertising. You need to post at the most effective time across the different social media platforms you will be using. The best times to post on the biggest social media platform Facebook is on Wednesday at noon or 2 pm, and on Thursday at 1 pm or 2 pm. Saturday has the least amount of engagement for Facebook in the week.

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Conclusion

Having exploited all that, you can now go ahead to create your social profiles. Design them creatively to ensure people know what your business is all about and also optimize them for mobile devices since most people access social media using their phones. Afterwards, you can then go ahead and launch your business on social media. But you have got to diligently follow your marketing strategy.

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