Trending technology ideas for a successful tradeshow

As we are moving towards the end of this decade, we have explored many new-age technologies and have utilized them for smooth workplace environments. Lately, these technology trends are new hype in the event industry. It has not only evolved the way marketers plan their trade shows but also has improved the performance graphs of the events.

Here in this blog, we have discussed 7 technology trends that you can consider to improve the standards of your trade show.

Facial recognition

During this time of the year, where the pandemic situation is prevailing all across the globe, there is no better precaution than social distancing. This technology of facial recognition helps you start your trade show with immersive precautionary measures.

This technology uses the data of the user uploaded while registering for the show and compares it with the scanned image of the face during the entry. With every perfect match, personalized actions get automated, such as printing of badges for the attendees, sending them the lunch vouchers via email, etc.

Also, this technology helps the companies to record the data for future trade shows to send the invitations and offers to the interested attendees.

Social media walls

The hashtag is still winning the race when it comes to audience engagement. Be it twitter hashtag, LinkedIn hashtag, Instagram hashtag, or Facebook hashtag, it all plays an important role to promote the brand and enhance brand recognition.

Creating a social media wall for the tradeshow is a smart step by the marketers to promote instant exposure and liquidate the interests of the attendees. An ideal social media manager will create your social wall for the trade show using social media aggregators, to enhance the user engagement of show flawlessly with real-time updates.

Phone charging stations

Providing your attendees with aid to charge their smartphones during the event is an amazing option to keep them engaged throughout their session.

Attendees are sometimes left with drained batteries during the event which triggers them to leave the show as soon as possible.

Often, posting and searching online leaves your visitors with low batteries of the phone. To get over this problem, get your hands on the rising trend of mobile charging stations. There are many companies like GOCharge, that rents out a variety of charging stations that aligns with the design and concept of the show.

Also, you can place a digital screen displaying social media wall with real-time updates or live streaming of the activities taking place during the show to engage the attendees even when their phones are charging.

Digital signage

The versatile display option that provides the marketers with the chance to showcase their social presence and create a bond between the social and live audience. Using this technology, marketers can display social media content on digital screens at their booths to promote audience interaction with the brand.

It is just another way of replacing expensive brochures used by the brands for marketing their products to the large crowd of attendees. You can display diverse content on this screen which might vary from show to show, and requires less time to create with cost-effective techniques.

Virtual reality (VR) and Augmented Reality (AR)

These technologies are not new for the people but have got immense popularity in recent times, especially with the hype of virtual events.

Using augmented reality (AI), you can render digital images with real-world objects or can use the information like audio, text, graphics in real-time by integrating it with the real world. By detecting the position of the camera and superimposing graphics in 3D format into the user’s view, you can display the digital elements into a live view.

Using virtual reality (VR), you can create an artificial environment that shuts off the physical environment from your viewpoint. This artificial environment is displayed to the visitors in the way that they immerse themselves in it like the real world.

With AR and VR, the event professionals can turn their trade shows into a full 3D experience. This technology improves the brand’s image, it’s quality and the experience of the booth visitor.

Indoor navigation system

Indoor navigation helps the attendees of the trade show to navigate and find a pathway for the different booths in the exhibition hall. It provides assistance to the attendees just like the GPS driven Google Maps.

Event planners use Indoor positioning systems operated by stationary Bluetooth beacons. Using this technology, planners can generate direction pop-ups for the attendees so that they can spend much time exploring the booths rather than finding the way to the booths.

AI as your personal assistant

Artificial intelligence can help you to pull the analytics collected from the attendees and turn them into the personal recommendations for the marketers.

The data collected using this technology can be used by marketers to improve the engagement of the attendees and better event management by exploring the behavioural characteristics of the attendees. With this, marketers can provide an overall seamless experience to the attendees.

Conclusion

These & tech trends can help you to boost your tradeshow in the long run. The tradeshow marketers need to adapt these new technologies to attract the new-age technology-addict generation. It will help you to improve the planning process of your trade show and enhance the engagement of the visitors.