7 ways to enhance your eCommerce store user experience

The stories have been written everywhere about how the growing significance of eCommerce development company services and retail goliaths would end mortar and brick retail. Economists were certain of the disappearance of traditional retail. 

Be it a social media website, online website, or e-commerce, every single day; you get new shopping options available. This calls for giving the users something more than just focusing on how to improve your eCommerce website as a whole. 

Now with a record of More than two billion digital shoppers worldwide in 2019, the number of digital purchasers worldwide is expected to rise to 2.14 billion by 2021. Several reasons contributed to growth, like convenience and profitability. This includes people's willingness to adopt electronic commerce and access to high-speed internet and cheap mobile devices.

What do the Stats State?

The overall value of e-commerce retail sales was $3.45T in 2019. The growth in e-commerce will show a consistent and phenomenal increase in global e-commerce sales with an increase in value from $1.34 trillion in 2014 to $2.84 trillion in 2018, reaching $4 trillion by 2020 and $4.88 trillion in 2021. In 2018, e-commerce retail sales increased by 23.3% year on year. 

According to online shopping statistics by year, growth rates for the years 2019, 2020, 2021 are expected to be 21.5%, 19.8%, and 18%, respectively. E-retailing sales will continue to grow and grow every year, but the growth rate has been estimated to see a slight decline per year.

Baby boomers spent an average of $203 per transaction during the study period compared to $190 per generation X and $173 per generation Y. By 2021, 53.9 percent of all retail e-commerce in the United States is expected to be generated by m-commerce. In 2017, this share was only 34.5%, reflecting the big bang.

This increase in m-commerce sales is attributed to trends such as improved connectivity, device functionality, the website, and the convenience of people with online shopping. However, 61% of buyers report leaving a transaction because of an extra cost such as shipping charges. 

There are many important reasons behind the basket's abandonment. As the website asks users to set up an account before payment (35%), the payment process is too complicated (27%). The lack of an onsite security badge and about 40% of the shoppers randomly browse to gather information.

The first reason for people shopping online is the ability to shop at any time. Whether it's 24*7 shopping, saving time, eliminating the need to stand in the checkout queue or not needing to leave your home and enjoying shopping at your own convenience.

Comparing costs and features before making a purchase and the attractive pricing of products supplied online are all contributing to the development. As a result, the essential takeaway for online firms is to provide clients with ease by making the purchasing experience simple. 

By 2040, it is expected that 95% of all purchases would be completed online. The significance of buying on mobile devices is rapidly increasing. Finally, mobile devices' relevance in online buying has reached the point of necessity.

The percentage of eCommerce sales made on smartphones and tablets will continue to rise, and overall online sales will rise to 95% from 18% now.

Ways to Improve User Experience on E-commerce Website

Wondering how to improve user experience on eCommerce? Here are some of the ways you can adopt to ensure that your website meets your customer needs.

1. Overcome the Screen's Limitations

Delivering an experience for different screen kinds will be the focus of eCommerce development. Voice, wearables, and kiosks will all be used to connect diverse contact points in the future. In-store touch-screen kiosks with AI-powered product search. You can seek help from a reputed and experienced eCommerce development company to meet this need.

2. This is the Personalization Era.

Predicting and anticipating user preferences will be the focus of the next wave of personalization. For example, suppose you are concerned about how to improve user experience. 

In that case, this can be done by designing your website and arranging everything in it based on various factors, including region, search history, and previous activity. A website based on geography, search history, and previous behavior of each individual will demand a unique experience.

When you enter a store, a salesperson can use smart technology to describe potential consumers, giving you a better experience. In addition, technology will make it easier to distinguish between the two, which will only improve in the future.

3. Relevant Content's Importance

Customers highly value personalized and insightful information. As a result, the best user experience eCommerce websites are shifting their focus to the provision of relevant and helpful content in order to increase engagement and make it easier for customers to make the best purchase decision. 

Machines will make this happen more quickly for long-tail retail items, allowing humans to create the most experience-enhancing content.

Consumers want businesses with values and can transmit those values to the consumer in a highly personalized fashion, which necessitates more relevant, and helpful information that increases engagement and makes the right purchase easier.

4. Customer Service and Convenience

Custom eCommerce development services will put a premium on customer service and improve the purchasing experience. The future belongs to efficiency and providing a service that adds value to the customer.

5. Well Organized Website Structure

Website Structure that is Organized and Simple to Navigate Imagine stepping into a home store and discovering bed sheets jumbled in with bathroom decor or aisles with mislabeled signs... What would your reaction be if that happened? Lost? Disoriented? If you have bad website navigation, 

Your eCommerce visitors may have a similar experience. It may take them longer to find the things they want, and it may be difficult for them to discover new ones. So, what distinguishes a decent website navigation system?

It is dependent on your ideal clientele and their shopping habits. This will affect how you classify your products and which categories you highlight on your main menu. There are, however, certain common best practices that can be applied to improve the eCommerce user experience. 

Begin by deciding on the top menu categories. These will normally be the categories at the top, along with the top category products, if you're offering products for both men and women. The "Designer Collections" tab might have been included in the men's or women's tabs, but they chose to keep it separate. This could indicate that those are the categories that the majority of their clients are seeking.

Another excellent practice is to utilize filters to assist users in finding the products they seek. Category, price, color, and size are all frequent filters. For example, if someone goes to the t-shirt area, they can filter for female t-shirts and then arrange them. 

Start with the cheapest option and then select a color and size. This method will save a significant amount of time that would otherwise be spent skipping product pages.

6. Obtain Feedback from Customers

Even if you follow the best practices globally, there is always an opportunity to improve your eCommerce website. Obtaining consumer input is critical in determining which areas require improvement and making the necessary changes. In addition, customers frequently offer suggestions for improvement, saving shops the time and effort of guessing the solution.

To have an effective feedback process, there are a few essential components that must be included. One of them has been automated. Send automated feedback request emails to customers after their first purchase and at certain intervals. 

This will ensure consistency while also allowing you to scale the procedure. Otherwise, sending emails one by one whenever you recall can be inefficient and time-consuming. Customers should also be rewarded for providing comments. Giving customers a discount voucher or a free gift on their next purchase is a terrific approach to get them to act.

Many tools, coupled with platforms like Shopify, can assist smooth out this process and track results. You can display the feedback under certain goods or sections of your eCommerce site once it has been collected. It will assist in gaining new visitors' trust. If you receive negative feedback, make sure you follow up with the customer to confirm that the problem has been resolved.

7. Offer an Option to Save a Wish list:

For some people, adding items to the cart might be a significant commitment. They might appreciate a product but want to keep looking for more to compare in the end. Or perhaps they are simply unsure and wish to keep things for a later date. 

Whatever the reason, allowing customers to save things before making a purchase helps them shop at their leisure without feeling rushed to make a decision. This will boost your eCommerce user experience.

Finally, customers are looking forward to the omnichannel experience, which includes completing pre-purchase research across several platforms and devices and purchasing across multiple platforms.

 Even though direct-to-consumer eCommerce and the rise of online retail behemoths like Amazon have increased the scale and magnitude of the industry, shoppers today still seem to prefer a hybrid model, dividing their time and money between retail stores, 

Online purchases, and mobile apps. Therefore, your focus should be to improve your e-commerce website to convince the users to always rely on your website for shopping now and then. For best results, it is recommended to hire help from a good eCommerce development company.