A startup with social motive, Paint My Walls is transforming orphanages for good

An early stage startup 'Paintmywalls.in' , growing organically and expanding rapidly, is one of the pioneer painting services company in Bangalore city. Started in 2015 with a mission to provide quality painting services at affordable cost for both residential and commercial spaces, Paint My Walls has succeeded after tackling numerous roadblocks in its path.

An objective to make house painting a pocket-friendly affair, Mr. Manoj Pal  (Director) started Paint My Walls.  Not only did he want riddance from the exorbitant pricing by the big players of the industry but also from the unorganized/ unprofessional local vendors who charge money but linger the work forever!

Graph of PaintMyWalls

With a great motive and intentions, he succeeded in beginning this. Now two years since he started this venture,  his company has completed over 1500+ projects. They have expanded their operations in Hyderabad, Kerala & Mumbai as well.  Being a self-financed startup, the journey to survive in the market has been a tough one. As the industry has a cut-throat competition with leaders like Asian Paints, Berger Paints, Nerolac and it was not a bed of roses for PaintMyWalls to sail through. Besides this, PaintMyWalls also had a hard time subsisting with the competitors such as  Housejoy and  Urbanclap to name a few.

Nevertheless, the motivation to reach out to many other people and cities propelled the company to stay stable and rise with time.  

Planning and Moves

To make this un-daunting and maintain the stability,  some strategic changes were made in the company.  A new Marketing & Branding- Head from the IIM Kozhikode, Mr.Rakesh Reddy and Mr.Vikram from Design Pulp for Operations were hired.-This was a revolution that enhanced the company's operations in a matter of ten months and there was no looking back. Focus and stress on professional services as a differentiator and not just being an aggregator for local painters like other competitors, helped them survive. They revived Paint My Walls and helped to create a brand “Paint My Walls”. Gradually, 'Paint My Walls' began to be the choicest options for professional painting services in Bangalore.  With efficient strategic offline and online promotional activities with Fever FM and tie up with Brands like Hypercity, Bangalore Metro, Oyo Rooms, Swarovski, Titan Eye Plus has given Paintmywalls the brand the customers can rely on. They also have taken up projects for Schneider, Accenture, British Council Library, & more which have given them the much needed boost. The crashing graphs have gone up for PaintMywalls for last 10 months and the company is in its path of being at par with industry giants.

Impact Of The Startup

With a more professional labor the cumbersome task of getting the entire house painted will become a plain sailing. The number of days within which the work will be over can be estimated, resulting to future planning of the residents of the house. This is a big relief when someone is working or have children. Besides, planning, a learned guidance to the customers provided by the company will enhance customer experience, increasing C-Sat ratio. One happy customer can help in creating many more prospective ones. This the focus of the company and shall be for years to come.

Community Service

Paintmywalls is not just famous for its painting services but also has a flip side to it. With the vision of giving back and thanking the society,  it  decided to make children's day for the underprivileged orphan kids a happy affair. One first effort has led to incessant activities benefiting the community. The company is initiating a noble thought of lightening the lives of the needy by painting orphanages over the next few months. Hence, with every 1000 sq ft wall painted for a customer, 50 sq ft of an orphanage wall will be painted from the proceedings. For example, on an average, if they paint 1,00,000 sq ft so an equivalent of 5000 sqft of an orphanage will be painted for the blessed children's home. Below are some pictures of the orphanages painted by 'Paintmywalls'. The pictures belong to Sneha Ashram- Horamavu. We couldn’t be happier to see the whole environment change with happiness simply by introducing vibrant hues on the walls. We are glad to have done this and hope to continue the efforts of making someone happier.