Interested in controversy? Here’s how to write controversial headlines

As Robert Redford once said “I'm not a lawyer, but I do know this: we need to protect our ability to tell controversial stories”.

Journalists and copywriters create headlines that capture the attention of their readers. While many journalists may shy away from controversy, there are times when writing a controversial headline can be effective in attracting readers and driving engagement. 

In this article, I’ll explore some tips on how to write a controversial newspaper or article headline.

Be provocative

To write a controversial headline, you need to be provocative. You want to elicit a strong reaction from your readers, whether it's anger, curiosity, or shock. Use strong language and choose words that have emotional weight. Avoid generic or bland headlines that won't grab your readers' attention.

For example: Why James Chartrand Wears Women’s Underpants – James Chartrand.

This post headline sounds provocative. This is of course the famous post revealing that James Chartrand, the “man” behind Men With Pens, is in fact a woman.

Use shock value sparingly

While shock value can be effective in capturing attention, it's important to use it sparingly. Overusing shock value can make your newspaper appear sensationalist and untrustworthy. Make sure that your headline is relevant to the story you're reporting and doesn't rely solely on shock value to generate clicks.

Stay within ethical boundaries

It's important to remember that your headlines should not cross ethical boundaries. Avoid using offensive or discriminatory language and make sure your headline is factual and accurate. Sensationalism should never come at the cost of truth and journalistic integrity.

Understand your audience

When writing a controversial headline, it's important to understand your audience. Different audiences may have different thresholds for what they consider controversial. Make sure that your headline is appropriate for your readership and won't alienate your audience.

Use current events to your advantage

One effective way to write a controversial headline is to tie it to current events. This can help generate interest and make your headline more timely and relevant. Make sure to do your research and understand the context behind the event you're covering.

If you suffer from writer block, check out this free online tool which helps generate article headlines for you: https://www.contentrow.com/tools/headline-generator

Example of defamation over false newspaper headline

One prominent example of a defamation case over a false newspaper headline is the case of "Richard Jewell vs. The Atlanta Journal-Constitution." In 1996, the Atlanta Journal-Constitution ran a headline that read, "FBI suspects 'hero' guard may have planted bomb." The article referred to Richard Jewell, a security guard who discovered a bomb at the 1996 Summer Olympics in Atlanta.

Despite being hailed as a hero for his efforts in alerting authorities and evacuating the area, the newspaper's headline suggested that Jewell was a suspect in the bombing. The article implied that Jewell may have planted the bomb himself to gain attention and be viewed as a hero.

Jewell sued the newspaper for defamation, arguing that the headline and article had damaged his reputation and caused him significant emotional distress. The case was settled out of court in 1997, with the newspaper agreeing to pay Jewell an undisclosed sum of money and issuing a public apology.

The case highlighted the importance of responsible journalism and the potential consequences of false and misleading headlines. While the newspaper did not publish an outright false statement, the implication of the headline was enough to cause significant harm to an individual's reputation and well-being.

Controversial newspaper headlines have the power to shape public opinion and generate heated debate. While some may be seen as harmless or even humorous, others can have lasting and damaging effects on individuals and communities. 

Writing a controversial headline can be a powerful tool for journalists looking to capture the attention of their readers. 

By following these tips, you can create headlines that are provocative, relevant, and ethical. Remember to always prioritise truth and journalistic integrity, and avoid crossing ethical boundaries. 

With a little creativity and attention to your audience, you can write headlines that will get people talking.