How Women In India Are Beating The Odds While Working From Home

With 587 million women that accounts for half of India’s population, enhancing their economic, social, and political strength has become a significant subject of discussion. Ensuring equal rights for women, the Indian government has been working for their empowerment. Changing their stories and roles, women are emerging as shining examples for many. At present, several women are breaking the glass ceiling and building their careers, without even stepping out of their house.

Embracing the idea of women empowerment, various startups are providing opportunities, where the ladies can strike a balance between their personal and professional lives, without negotiating on either.

Advanced technology has also made it easier for homemaker women, especially mothers, to earn money from the comfort of their homes. Utilizing this option, they are re-joining their jobs. A number of meaningful opportunities are flowing in, and encouraging women to maintain a great balance between work and their personal life.

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The Job Creators: Startups

India is the third largest hub of startups, where 9 per cent founders are women. According to a report by Nasscom, the country embraced the addition of around 1,000 startups in total. Overcoming the odds, women are increasingly participating in the workforce, and contributing to the economic growth as entrepreneurs of such start-ups. Promoting the remote work culture, Indian start-ups are facilitating job opportunities in different profiles, including, content development, lead generation, sales, recruitment, travel and customer service, to name a few.

Companies like Cuemath, Mars by Sheroes, Searchline Database among others, are leveraging technology to offer work that can be independently pursued from any location, with the help of a strong Internet connection. A study by McKinsey Global Institute says that by 2025, the GDP of India could increase anywhere between 16 per cent and 60 per cent, with the increasing participation of women.

Advanced Technology

Technology and the Internet have turned the entire game for women. Playing an important role in creating a productive environment, technology is facilitating improved communication options for women working remotely. With the help of technology, women working from home can easily communicate with their managers and team mates. Tools like, Slack, Skype, Trello, etc., have been facilitating seamless communication. Using these tools, work-from-home workers enjoy greater flexibility.

Technology has enabled women to build their own reseller, social, as well as e-commerce platforms. Women are increasingly becoming financially independent and confident. Several of them are also using social platforms like Instagram, and becoming a brand themselves.

Driven by passion

Other than qualified women, there are those who wish to make their passion a career. Studies show that women getting back to their career after a break are often driven by passion. Many such women are coming up and using technology for making their skills an identity. Women are getting on social platforms like YouTube, Instagram and Facebook, in order to showcase their skills. Moreover, start-ups like Food Cloud are enabling women with cooking skills to have their own business. Aiming to empower women with a sense of self-confidence, and encouraging them to attain creative satisfaction, Food Cloud is helping them become business owners, without any large capital investments.

A number of startups in India are being established for women, looking for greater flexibility and work-life balance. Besides, using technology and their passion, women are transforming their role in the society as well as workplaces.

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