How to Create Free Branding Material for your Business

Branding materials are a crucial part of a business’ marketing strategy. Proper branding helps to get your message across, build trust, and attract the right customers into your business.

Any material you put out into the world, either online or offline, can have an impact on your company’s brand, so you need to ensure all of your materials are high-quality and consistent.

Fortunately, you don’t need to hire branding experts or large design teams to create your branding materials. There are numerous free services you can use, which will save you time and money and allow you to build a strong brand image.

This article will highlight some of the best free tools for creating branded content for your business online and offline.

3 Free Tools for Creating Business Branding Material

Canva.com

Canva is one of the most-used free online design tools. There is a paid tier available, but their free version allows you to do so much on its own.

Canva is an intuitive, extremely simple-to-use online design tool that lets you design a wide variety of content and download it in various formats.

Of course, Canva doesn’t have all the technical Photoshop features, but it also doesn’t take hours to learn, and you can have your company logos, flyers, social media headers, and more created in minutes.

You’ll find plenty of templates for all kinds of branding materials so you can use the tool to design content for building your brand both online and offline.

An excellent feature Canva has for online materials is their social media templates, which allow you to choose the exact size for different social media platforms. The templates mean you don’t need to spend ages resizing the design manually, and you can resize your design with a couple of clicks to match different platforms.

Businesscards.co

Business cards have roots dating back to the 15th century, and businesses are still using them today, so you can be pretty sure they have their uses, even in the world of online-dominated marketing.

Often, business cards are one of the first steps a new business owner will take towards marketing, but it can be challenging to know where to get them designed. With Businesscards.co, you can create professional-looking cards quicker than ever and download your designs for free. All you need to do with your newly designed card is send it to any printing service and let them do the rest.

Cutting out the design fees and only paying for your business cards to be printed could be an essential money-saver to new businesses.

You don’t even need to worry if you have no design skills or experience; the business cards tool has a whole database of free templates for you to select and customize with your business details.

Customink.com

T-shirts and other merchandise provide a fun, exciting way of getting your brand out there. Whether you’re looking for branded staff clothing or want to create products to sell in a store, CustomInk is an excellent place to start your designs.

Their free, in-browser design tool has been designed explicitly for T-shirts so you can check out how your design is going to look before getting anything printed.

The designer lets you add images, text, and other elements directly to a shirt, where you can then drag-and-drop them in place. CustomInk has an extensive library of design elements you can choose from, or you can upload your own graphics.

Another nice feature is it lets you choose the exact color, material, and style of t-shirt you want to have so you’ll know exactly what your final product will look like.

Of course, you’ll have to pay to get hold of the physical merchandise but the design tool is free and perfect for visualizing your products.