How publishing articles on web is a great marketing gimmick

"Every person holding a smartphone is on your marketing team. Empower them to share visual content about your brand."    -Donna Mority

Marketing today be it digital, inbound or drip is the most important thing in an entrepreneur’s life. Marketing help people create sustainable brand-loyalty and creates a willingness in the customers to purchase products from the company in the future. Also growth hacking plays an important role in the building of start-ups, in short growth is a way of getting users or generating revenue without spending much.

How content marketing has changed the game

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• Changes in the structure of content marketing 

The turbulent rise of content in recent years has been one of the most dramatic changes to the marketing landscape we've ever seen. In an age where digital marketing is vital for a company's survival no matter in which segment  of economy one operates and also where it has fundamentally shifted the way many marketers promote their brand.

• Branding is all that it takes

Branded content has totally changed consumer expectations and buy-cycles to the point where it has become a necessity rather than an optional extra. Content is not about only writing/publishing content by a great content writer but it also comprises of getting positive results by publishing the right content to the right audience at the right time.

• BigStartups: helps your startup reach better

The most important thing in content marketing is ‘Internet’. There are a lot of people who a have dream of building their own start-up but due to some reasons are not given the right exposure or you might say no platforms are provided to them.

BigStartups on the other hand not only provide you a platform to publish your article but also helps you to tell your story through it. BigStartups allows you to communicate with the community about what’s new in your start-up and helps you stay up-to-date with what’s trending in the community. BigStartups is a virtual community of start-ups which helps you collaborate, associate, communicate within the community of thousands of start-ups from as many as thousands of countries.

Inbound > Outbound 

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How many people really liked the old, outbound tactics like cold-calling? As businesses have ramped up their content efforts, and buying decision processes have changed, the negative points of cold-calling have only been amplified. Of course, many people tolerated cold-calls and, occasionally, they were successful. But really, there wasn’t much of an alternative back then.

A study by TeleNet and Ovation Sales Group found that, whereas in 2007, it took an average of 3.68% cold calls attempt to reach a prospect, today it takes 8. It’s also been reported that only 2% of cold calls results in an appointment, which reinforces the importance of finding other ways to reach decision-makers.

Inbound marketing is a drawing customers to products and services via content marketing, social media marketing, search engine optimisation, and branding.

If classical marketing is getting on those people, Inbound is betting on that person.

The magic of SEO 

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Search Engine Optimization also known as SEO is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results. As an internet marketing strategy, SEO considers how search engines work

• How do blogs help SEO 

Does blogging really helps in optimizing your search? Fortunately the answer to the same is ‘Yes’, it does. But only having a blog isn’t enough. Blogging is good for SEO because it helps with a number of things that are important for ranking factors. Also when you have a blog and keep your website fresh and current it helps you to grow traffic on your website and if you fail to do so you probably immediately lose the trust of the same traffic because Google doesn’t want to deliver it's searchers outdated information.

A blog keeps people on your website for longer because it’s Google's number one priority is providing the people performing searches with the information they’re looking for, so they’ll keep coming back to use Google again.

• SEO for startups

It’s an common challenge for early-stage and growing startups to find the resources and the time to focus on many different activities that can take their business on to the next level. SEO is sometimes ignored as an activity when it comes to setting priorities, but this is where they go wrong as SEO can be very useful in establishing your start-up authority, improving engagement,  building traffic and brand awareness etc.

Conclusion

In the end, we have to admit the fact that digital marketing is the most important key in today’s business world because only by having a idea of running a business will not help you earn money or give you the space to build your business on a bigger scale. This will only happens when you put all the available resources to work and make the best out of it with the help digital marketing. Also experimenting with inbound and outbound marketing will also be very useful as it depends on the company as to how it functions. Blogging is again most important for SEO as it will help a company with it's ranking factors.

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