Microsoft Dynamics 365 CRM, an intelligent business application

Gartner, an IT glossary, defines a legacy software system as one that uses “outdated technologies" to handle those most “critical..day-to-day operations". While this may prove challenging to most, it’s an imperative step in ensuring a smooth and a seamless transition in embracing new technology as it arises.

Reasons to upgrade to Dynamic 365 CRM

For SMB owners looking to upgrade their business processing software, the challenge is not just any new technology, but digital tools that offer “compatibility with old systems and data formats that are still in use,” as Gartner notes.

For that reason, Microsoft Dynamics 365 CRM might well be a major disruptor in the way that businesses are preparing to become agiler in today’s competitive marketplace. It might begin with a simple understanding of what stage companies are reaching the customer in their life cycle, as offered in an overview by Forbes:

“ ...you can’t change customer relationships wholesale across a business, you have to change them one at a time, and at the appropriate stage of the customer lifecycle. That can mean that a firm’s ability to change can be limited by the speed of the cycle that they are going through with their customers.”

The article goes on further to explain business' need to be agile and responsive to customers’ needs. The lag in time from an idea to actual new product rollout is often a large gap. Therefore, the company's ability to meet those needs gains them a competitive advantage.

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Why Dynamics 365? 

Dynamics 365 is offered as a single bundle for companies who are in need of both a CRM and ERP platform. Moreover, and because the software is cloud-based, hefty upfront costs for on-premise deployments and additional hardware is a thing of the past. The platform also provides scalable modules that can grow with a business or business cycle.

Companies in this era of digital intelligence need the cloud-based analytics offered by Dynamics 365 to glean better customer insights. "New touch points are needed", notes Forrester, particularly in today’s macro marketing environment :

“It’s clear that traditional analytics approaches were not designed or intended to handle the breadth of channels, devices, volume, and speed that fuel today’s digital interactions.”

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