In today’s SaaS-driven world, online reviews can either make or break your product’s reputation. G2 is one of the most trusted review platforms for software buyers, influencing thousands of purchasing decisions every day.

Having authentic and positive reviews on your G2 profile not only improves credibility but also increases visibility in product categories and rankings. The challenge? Encouraging real users to write thoughtful, structured reviews that highlight your product’s strengths.

That’s where Bigstartups Grow comes in. By leveraging verified ambassadors and a simple campaign setup, you can strategically increase the number of authentic G2 reviews for your product.

Launch your campaign now: Bigstartups Grow Portal
Want a walkthrough? Book a call: Schedule a Demo

Step-by-Step Guide: Gaining More Authentic Reviews on G2

Step 1: Log in to Your Portal

Begin by logging into your Bigstartups Grow Portal. This is your central dashboard to manage campaigns across multiple platforms.

Step 2: Select G2

From the platform list, scroll down and select G2. This ensures that the campaign you create will focus specifically on gathering reviews for your G2 product listing.

Step 3: Choose Your Campaign Goal

Under campaign goals, select “Gain More Positive Reviews.” This activates the G2 campaign module tailored for review growth.

Step 4: Add Product Link & Write Campaign Description

On the campaign details page, you’ll complete the two most critical steps:

1. Paste Your Product Link → Add the direct URL to your product listed on G2.

2. Craft Your Campaign Description → Provide detailed guidance for ambassadors:

   • Your Campaign Objective (e.g., highlight ease of use, customer support, or product value).

   • Learning Resource Link (so ambassadors can read more about your product).

   • Review Style & Guidelines (professional, honest, detailed).

   • Example Templates for reviews.

   • Do’s and Don’ts for writing.

Pro Tip: Be detailed. Ambassadors will write better, authentic reviews if you make instructions crystal clear.

Need help setting this up? Book a Free Demo Call for expert guidance.

Step 5: Set Review Target & Submit Campaign

Now, decide how many reviews you want to achieve for your G2 product. This target is flexible—whether you need 10 new reviews for credibility or 100 reviews for scaling visibility.

Once you’ve set a goal, click Confirm to submit your campaign.
(Note: The numbers you set are just based on your business needs—this is completely customizable.)

Quick Start: Bigstartups Grow Portal

Step 6: Campaign Review by BigStartups Team

After submission, the Bigstartups Grow team will review your campaign to ensure it meets G2’s requirements and your business objectives. Once approved, the campaign goes live.

Step 7: After Approval Verified Ambassadors Write Reviews

After your campaign goes live, verified ambassadors start writing reviews on your G2 profile. These reviews follow your provided guidelines, ensuring they are authentic, clear, and impactful.

Step 8: Review Verification & Results

The Bigstartups Grow team carefully verifies all submitted reviews for authenticity and quality.
Within a short time, you’ll begin seeing positive and genuine reviews on your G2 profile—boosting your product’s credibility, visibility, and overall trust factor.

(Note: The results shown here are for example purposes; your final outcome depends on your campaign setup and review targets.)

Step-by-Step Video Walkthrough

Want to see the process in action? Watch the full guide here:

Turn G2 Reviews Into Growth 

Your G2 reviews are more than just text—they’re trust signals that directly influence buyers. With Bigstartups Grow, you can easily generate authentic and positive reviews, positioning your product as a reliable market leader.

Start your campaign today: Bigstartups Grow Portal
Not sure yet? Get a free walkthrough: Schedule a Demo

Don’t wait—turn G2 reviews into real growth momentum with Bigstartups Grow.