App Store Optimization Mistakes: Things You Should Focus On

App Store Optimization (ASO) is primarily concerned with the two largest online application markets that are so well known to the world. Technical giants Google and Apple have identified their brands for consumers and developers to interact, buy and sell applications. Today, at least 4 million apps are ready for download in the app store. What started as a simple marketplace for developers and enthusiasts to share their creations has now become a competitive market, where the easiest way to stay on top is to optimize. ASO is a much more powerful tool that can help ensure the same volume and revenue with a smaller budget. Here are 5 common mistakes that are made in the ASO process:

Look at the ASO and reduce its value

Although some companies have gone so far as not to know about the existence of ASO about ten years ago, in today's market it is important to understand how it works and how it can be used for you. Like search engine optimization (SEO), ASO's main goal is to place your product or service higher on the results page. This will open up opportunities to improve conversions and clickthrough rates, while helping your application get more organic downloads. On average, 65% of organic downloads come directly from search queries. This shows how important it is to optimize the application store for your growth. 

ASO is confusing in SEO

It's just a matter of seeing people compare SEO and ASO, because at the end of the day they are the same in many ways. The problem occurs when the same strategies apply to the same types of optimization. Although they have a common goal, ASO needs more attention and a completely different game plan. It is not possible to expect an increase in downloads simply by using keywords or attractive descriptive content. A strong conversion rate optimization (CRO) campaign, along with an active presence for channel and graph browsing, is more important than just posting keywords and writing ads. 

Do not use final release A / B testing

A / B testing can be easily done using a very small tool in the Google Play Console called Experiments. The purpose of this feature is to help you test the response to changes made to your application's features and capabilities by making it available to a limited number of users. Based on the conclusions obtained in the test, it is possible to decide on the final appearance of the application. Unfortunately, this feature has not yet been added to iTunes. For developers with both the App Store and Play Store, the findings of the android test can be applied to the iOS application. If the application is exclusive to iOS, tools like SplitMetrics and StoreMaven can help with volume-driven analysis.

ASO is not a one-time effort

Unfortunately, ASO is not a "earn and forget" type of investment. Optimizing your application and keeping it in the same settings and features for a long time will result in a loss of growth in your application. Tracking top map ratings, A / B testing, competitor updates, and user ratings will help you understand what changes are needed to keep you better at the App Store. It helps to remember that nothing is a fully optimized application. There is always room for improvement and finding out where you can improve will help you generate downloads and revenue. In many cases, this work is outsourced to SEO company in Delhi, Bangalore and other metropolitan cities, it is easy to find a company that is ready to optimize your application for you.

Low product focus

It is undeniable that marketing is essential for growing and generating traffic, but companies are always involved in marketing. Shifts the focus from product to blind volume. In 2017, Google announced user interaction, perseverance and return - all of which play a role in how high your apps appear in search. If that's not reason enough for you to go back to the drawing board and improve your product, you may also remember that the nature of your product has a direct impact on your reviews and feedback. Keeping up with the stars all the time is a safe way to stay ahead of the game.

Mastering ASO requires time and constantly evolving skill. If done correctly, it can have a huge impact on how much money an application makes and how it is perceived in the market. No matter how many "organic" downloads or your conversion rate, many eyes are always good news!