7 Strategies to Increase your Website Traffic - Apart from SEO

We all know the importance of SEO. This is why around 64% of marketers actively invest time in search engine optimization.

However, is SEO the only way to drive organic traffic to your website?

Certainly not! SEO is just one of the strategies to increase your website traffic.

And, you definitely don’t want to put all eggs in one basket. It’s important to diversify and explore other methods of increasing web traffic.

If you rely simply on SEO for all your traffic, you will be left at the mercy of Google and other search engines to generate most of your traffic. Now, what will happen if Google changes its algorithm? You may risk losing potential customers if you don’t immediately adopt those changes.

In fact, Google changes its algorithms 500 to 600 times each year. While most of these changes don’t significantly change the SEO landscape, some of them may be significant and impact the way you write for SEO.

That’s when you can rely on other methods to increase web traffic without completely halting business. It pays to have an arsenal of strategies and optimization techniques to keep the traffic up and running.

Top Strategies to Generate Website Traffic Without SEO

Here are other strategies apart from SEO that will help to drive traffic to your portal and offer better results:

1. Content Marketing

Though SEO and content marketing may seem to overlap each other, they are completely different functions. Content marketing strategies apart from SEO include publishing guest blog posts, videos, infographics, podcasts, whitepapers, case studies, etc.

Instead of writing for search engines, create content centered around your audience for best results. Among all content strategies, guest posting can be a powerful way to bring new traffic to your website. About 57% of business bloggers use guest posting.

2. Social Media Marketing

Ramping up your social media strategies can enable you to reach new users where they hang out, facilitate organic brand discovery and increase website traffic. Data indicate that 52% of online brand discovery occurs on public social feeds. While this number includes both paid and organic posts, even organic social media marketing can go a long way to generate traffic as long as you have a strong social media presence.

3. Online Discussion Forums

People have a lot of questions and they don’t always turn to Google for answers. They turn to exclusive online forums and question sites like Reddit or Quora too. With over 330 million users, Reddit is the fourth most-visited website in the US. You can actively participate in such forums and use them wisely to bring high-quality and relevant traffic to your portal.

4. Get Press Coverage

PR is the most under-utilized technique, yet has the power to generate significant website traffic. You don’t need to be covered by newspapers; Digital PR can get your brand in front of thousands of people. Running a study, undertaking research, and working with a PR agency can help to distribute your story to your desired audience.

5. Partner with Influencers

88% of consumers trust online recommendations as much as personal recommendations. Partnering with influencers establishes trust with your audience and gets more attention for your brand than publishing your own ads. You can partner with mega, macro, or micro influencers depending on your needs and put your brand’s message in front of a targeted group of audience.

Here’s a free download of a list of Instagram macro influencers in the United States.

6. Email Marketing

Who said e-mail is dying? Email is still a preferred medium of contact for many. Besides, it has the greatest click-through rates than other ads. This means you are likely to get more web traffic from emails than Google, paid ads, or social ads. Personalizing emails can have a dramatic effect to get your audience to open and click-through, thereby driving traffic to your portal.

7. Leverage User-Generated Content

User-generated content creates trust and powers word-of-mouth marketing. Publishing user-generated content like customer reviews, testimonials and stories can increase organic traffic by up to 400%. Popular brands like Buffer have built their fan base using this strategy and so can you. Moreover, it can also boost your search visibility and expand your reach further.

Don’t rely solely on SEO to generate website traffic. Work out a comprehensive digital marketing plan and incorporate multiple pathways in your digital marketing strategy to bring new traffic to you. Pay close attention to the pathways that work the best for you and focus your efforts on those traffic sources. Sure enough, traffic will flock to your page!

If you are unsure how to start, get in touch with a digital marketing services company to find the best routes to increase website traffic and diversify.

What are some of the best alternate traffic sources for your website apart from SEO? We’d love to hear your thoughts. Drop your comments below or share them with #Xerago at [email protected]

[Free Takeaway Included – Instagram Macro Influencers in the United States]