7 Steps to Making an Excellent Explainer Video

The creation of an explainer video is a complex process that necessitates numerous interactions and time for preliminary research. Driven by excellence and the desire to create heart-stopping animation, every video production company tries to perfect its scriptwriting methods, storyboarding, designing, and publishing an animated video. We want to share our knowledge with you.

This article will go over the seven most important steps to making an outstanding explainer video that will help your business grow. Let's get started!

Step 1: Project Research

At this point, an explainer video company will usually ask you about your company's needs and goals. For example, what is the purpose of this video, and how (and where) do you intend to use it? What will the future video's tone be, formal or informal? There is also an attempt to determine what type of animated video you require: an explainer video, an app or extension video, or a screencast.

Then, your explainer video production company will inquire about your primary competitors and brands that serve as role models for you in video marketing or overall online presentation. It assists in developing a better understanding of your needs and preferences.

Step 2: Writing a Script

A well-executed video should have a well-thought-out script. The beauty of animation can be diminished if the script is poor. It serves as the foundation for a subsequent video that converts sales and leads. Keeping the viewer's attention for an extended period is a difficult task, which is why your explainer video production company should do its best to shape a clear message and transfer it creatively.

Step 3: Storyboard

At this stage, your explainer video production experts can write an interesting script for your video. You can, however, write it on your own, and they will optimize it for the best results.

Later on, the experts investigate the ideal video length for your specific case and meticulously count the desired number to constitute a voice story for your video. In this step, the animation team will work with you to design the characters in the video.

Step 4: Voice-Recording

The voiceover is included in almost every professional explainer video. Your explainer video production company can assist you in selecting the voice that will best suit the mood and style of your explainer video. 

If your project has specific voiceover requirements, our explainer video production company can search for and provide you with the right voice artist from our creative network. After you approve the script and storyboard, the artists begin working on the project and complete voice recording in a reasonable amount of time (usually within 24 hours).

Step 5: Video Creation

Now, your explainer video production company begins creating the first video draft after completing a storyboard and voiceover. Then, when illustrations come to life and become an eye-catching animated video, they share them with you. 

Afterward, your feedback determines whether the video needs any changes to be made in it or if it's good to go.

Step 6: Sound Effects

After the designers and editors have completed all necessary revisions and improvements, the sound designer will create audio effects to make your video even more immersive and memorable.

The experts select the most exciting sound effects and engaging explainer video music while keeping the animation's overall style and mood in mind—the impressive audio aids in increasing retention and piquing the audience's interest.

Step 7: Delivery, Publication, and Marketing

This is the final stage where your explainer video production company hands over your last video. Though when it comes to quality, Video Explainers (VE) remains the best. VE delivers the highest quality video in various resolution sizes before a client gives final approval of our work. 

Last Thoughts

Both an animation production company and a client must be involved in the explainer video production process. Therefore, active collaboration and communication between the company and the client are essential for successful video creation.

To ensure all of the above seven stages are sequentially involved in your video, hire VE as they are the leading explainer video production agency in the market known for their excellent video production services. To schedule an appointment now to get started.