How Blockchain Will Transform the Digital Marketing Industry

In this article, we are going to discuss two different technologies; Blockchain and Digital Marketing.

What is marketing?

Marketing is fun! If you are into marketing, you must be aware of the fact that marketing is a challenging job. You get to meet a lot of people and get tremendous valuable experience. But at the same time, it is the toughest job. Many people have different perception about marketing that it is related to only sales and deciding some strategies. But in reality, marketing is just an ocean of different things. 

Marketing involves everything such as advertising, branding, promoting, sales, lead generation, etc. Advertising has a small script and a motto which is nothing but narrating a story about a brand or product. Advertising can be done through the newspaper, electronic media, internet, hoardings, etc. branding is the base. 

It includes naming your company, designing a logo, writing a tagline, etc. Promoting involves different strategies and campaigns. These campaigns are set to attract new customers and involve them. Lead generation is extremely important as it gives you a list of prospects to approach. 

It can be done through primary lead generation research as well as secondary lead generation research. Sales are nothing but convincing the prospects and converting them into consumers. These marketing types involve one type of marketing called digital marketing. This is the most talked about the type of marketing these days as it is related to the internet. It is also called online marketing. 

 What is digital marketing?

Digital marketing is what the name suggests. It is marketing using digital media that is electronic media. There are various companies in the world who are offering amazing digital marketing services. It is nothing but letting prospects understand what your brand is, what is the company about, what are the new offers, etc. 

51% of the world's population accesses the internet. That is a huge number of people! It is important for marketing people to get on the track of digital media as there is a maximum number of consumers spending time on the internet. Among all these users, a maximum number of users spend time on the internet using smartphones. 

For any simple query, people use smartphones and surf about it. The Internet is used to order food, learn music, education purpose, get knowledge of new fashion trends, book tickets, get directions while traveling, messaging, video calling, etc. 

As there are thousands of uses of the internet, the people spending time on the internet are huge. Since people are spending more time on the internet, it is important to be visible on the internet. Have you ever wondered why people spend so much of time on the internet and why they love it so much? 

The major reason is speed. Everyone wants things to be done very faster. Hence, if your company's name is not on the first page, the digital marketing efforts need a polish.

Here are the few types of digital marketing:

SEO: Search engine optimization (SEO) is nothing but applying different strategies such as publishing blogs, feeding keywords in website content, feeding keywords in title and meta descriptions, etc. Types of Search engine optimization:

•  On page
•  Off-page
•  Paid 
•  Organic

PPC: Pay per click (PPC) involves paid advertisements in which company sets ad campaigns. These ads have a title and other parts. Keywords have to be stuffed in the ad content. You can target an audience on the basis of age, sex, location, etc. Also, you can decide what time the ad should be displayed. These ads are displayed before other sites that come through organic search. The company has to pay only if any user clicks on the ad.

Social media marketing: Different social media sites such as Facebook, Instagram, Twitter, etc. are used in social media marketing. Various posts are generated on these sites. These posters include content that attracts users.

Email marketing: The lead generation team generates a list of prospects and the email marketing team sends emails to them. These emails contain all the details about the company and brand.

Read More: Blockchain Technology to bring revolution in mobile app security

What is Blockchain?

A blockchain development company is someone who uses different techniques of using cryptocurrencies. They manage every currency transactions. The blockchain is a public ledger that has details of every transaction. This public ledger cannot be changed. In blockchain technology, every block added onto the chain has a difficult, cryptographic reference to the previous block.

 Benefits of blockchain:

•  Transaction-based
•  Improved traceability
•  Enhanced security
•  Benefits from public scrutiny
•  Blockchain is tamperproof
•  Decentralization benefits
•  Greater transparency
•  Increased efficiency and speed
•  Cost-effective

Effects of blockchain on digital marketing:

 1. Ownership: Where do you publish your work? What medium do you use to publish your work like content, ads, music, etc? When we talk about ads, these ads need a medium for display. Usually, the medium is Google and Facebook. These two technological giants display millions of ads every day. 

These ads pay these giants. The amount is not standard for all ads. It varies as per the demand and competition. Have you ever give a thought that how much money is spent on ads and is there any way to reduce this cost? Well, blockchain has come up with new concepts. 

There are some projects like Tao Network, Po.et and Steem.io which are some platforms for music and content related work and here creator need not pay to any intermediary for exposure and security. These are using blockchain technology where you get to have complete security and ownership.

 2. Data collection: Do you read newspapers? If yes, you must have heard of the news that Facebook failed in protecting users’ data. Accessing the internet means what? That means you take help of some browser or social media channels (which are acting no less than browsers these days). 

These guys have each and every information about you. Your contact details, your bank details, where do you travel, what did you buy recently, what are your favorite brands, etc. These details can be sold out (unfortunately). Blockchain could be a solution to this. 

Blockstack is a network built on blockchain that is known as “a new internet for decentralized apps.” it requires blockchain-verified signatures and keeps your data safe. Skycoin and Skywire are some new names that are working for the same purposes. These work just like other apps and browsers but with one major feature i.e. all the data is encrypted and protected. 

 3. Less fake clicks: Being in the field of digital marketing, you must be aware of the pain of paying for fake clicks. These are the clicks done by mistake, or accidentally or purposely to charge cost. Reason can be anything. There are many cases in which users get to see ads that are completely irrelevant for them and they just click on it out of curiosity but do not get converted. 

Blockchain has the answer for this. Blockchain now can analyze whether the click os genuine or fake. Also, major change blockchain has done is that users will see only relevant ads. Advertisers will have to pay a certain amount to display ads to the publishers and users will compensate for ads they actually want to see.

 Conclusion: 

Digital marketing is a vast industry and involves big data of consumer information. It also includes money in the form of ad fee, etc. Blockchain has come up with some great innovations that are changing the shape of digital marketing. Every blockchain development company is contributing to offering better digital marketing.