10 important digital marketing strategies for startups

“Nothing kills a bad company faster than good marketing” - Unknown. 

Does digital marketing ensure success to startup? Many would agree, many won't. One thing’s for sure, the capacity to strategically use digital marketing to reach masses certainly helps startups acquire more customers and skyrocket sales. When marketing a startup, two facts should be considered of utmost importance. One is that a great product alone is not enough to succeed. Other one, no amount of marketing will make a crap product gain a mass audience. 

Read on the following digital marketing strategies for startups :

1. Strategies  

The first and foremost step for a successful product/branch launch program is strategic positioning. Correct positioning is as critical as aiming your guns in the right direction at the start of an assault. Define the category of your product or service. 

2. Consumers  

It's not about you, it's about your customers. They're smart and are always connected to digital. They search and consume information on search engines, media sites, social platforms, blogs, forums, video sites and more. The quest will not end until they have found maximum value at a good price. You can use this as an opportunity to amplify awareness, entice potential customers, acquire traffic and generate sales.

 3. Start Right  

With so many channels and techniques, it sometimes gets confusing. Craft a brand identity that connects with consumers. Identify digital touch points. Design marketing communications. Test promising digital marketing channels. 

4. Branding  

Your name, logo and URL need to stand out from the crowd and really 'mean something'. Run a quality that will lure employees, customers and partners. Be creative. Give it the right look and feel. 

5. Web Presence  

It's an age of social media and digital marketing. Your web presence is equally important and complicated. You need a sophisticated website that perform multiple roles. A dynamic Facebook Fan page, the right Twitter page, a rich Blog site is the right thing to do before launch. Make sure your website is fully responsive to all user devices be it desktop, laptop, mobile, or tablet. 

6. Digital PR  

Every start up has a story. A good PR agency will send your story to relevant journalists and bloggers. If your story compels them, they'll share it with the world. Your PR campaign will be success if the press release is amazing. Advanced digital PR techniques such as viral, crowd sourcing, community and WOM (Word of Mouth) should be mastered to enhance day-to-day digital PR and partnering mechanisms. 

7. Online Advertising  

After brand, product/service, market prospects, consumers and launch, it's now time to develop an effective advertising program. A Google AdWords program is the best place to start as it is cost effective, flexible, results oriented and highly salable. Following this Yahoo/ Bing, Facebook ads and banner campaigns can be considered and developed. 

8. Digital Media Buying  

Buying ad space on the web such as Google search and display ads, Facebook ads, it's all digital media buying. One more dimension of digital media buying is, buying ad space from major publishers, online magazine and news sites like Times Group. 

9. Re marketing  

Re marketing is advertising to people who visited your site in the past. It's the best way to re-engage site visitors. By re marketing you make sure everyone who visits your site, will get to see your ads as they browse through the web. You can re market on Google Display Network, Facebook, Twitter and even Search Ads. 

10. Speaking  

Once you built your reputation and awareness, develop a highly targeted speaking and media program. It will ensure that your brand remains on top of mind. Your content should drive leadership position in the market. 

Time to take the lead – take it on the road!

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